bradsaxon-ux
UX/CX Case Study: Playstudios
Designing and Implementing UX/CX for Playstudios products and platforms
Playstudios, a leading Social-Casino gaming company, needed to apply modern and mature UX/CX practices to both their internal-facing applications and customer-facing game platforms.
Objectives and Challenges
Objective 1:
Plan and Research
Provide a Comprehensive UX Vision for ALL user groups
A myriad of proven UX Research methods (User Journeys, IA testing, app access security levels, ...etc.) were applied to create relevant and informative KPI's (Key Performance Indicators).
Objective 2:
Align and Measure
Create Data Points and Benchmarks and identify KPI's
Applying mature UX Research and Testing strategies will enable you to create benchmarks of user-behavioral data from which to base your design process and communicate with the business stake-holoders.
Objective 3:
Build & Deliver!
Integrate improved and intuitive workflows to enable increased productivity
By applying the necessary UX due diligence... User Research, Wireframing, Interactive Prototyping, and creating engineering-savvy deliverables, we were able to make our internal employees much more productive and create a more intuitive gameplay UX/CX.
Here are some samples of the different kinds of deliverables which helped build consensus and deliver high-quality UX
When practiced with a disciplined approach to creative issues, UX can be an essential tool in guiding an entire project's development.
Open collaboration is key! Embrace any input from Engineers, Managers, or even people who are not directly associated with the project. The best ideas and feedback can come from the strangest of sources
When building a UX/CX practice for the first time within a business, defining KPI's (Key Performance Indicators) is among the first UX goals. Through well conceived User Research, Planning, and Testing, you create a set of benchmarks (data points). From there one can build a UCD (User Centered Design) path which you can iterate from.
Measuring the iterative process is essential. It's invaluable to be able to show the design strategy with data in order to communicate with a spectrum of stake-holders.
What I Learned